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Academic Council

Key Instructors

The Academic Council is composed of renowned designers and educators who personally contribute to the creation and development of each course. Their direct involvement ensures exceptional quality, innovative content, and a learning experience shaped by real professional expertise.

NAD

Luca Vivanti

NAD - Course Leader, Interior, Product and Garden Design

Politecnico di Torino – School of Master Programs

Adjunct Professor in the First-Level Master in Interior, Exhibit & Retail Design

  • Introductory Module (November–December): Introduction to the Italian Design System
  • Atelier 1 – Home Design (January): Emotional Design
  • Atelier 2 – Exhibit Design (February): Neurodesign
  • Atelier 3 – Fairs & Events Design (March): Marketing
  • Atelier 4 – Retail Design (April): Neuromarketing
  • Innovation & Challenges Lab (May): Project Coordination

Nuova Accademia del Design (NAD)

Course Leader for the Interior, Product and Garden Design programs. Lecturer in various courses within the three-year program:

  • 1st year, second semester: History of Italian Design Districts and Brands
  • 2nd year, first semester: Exhibition Design Lab – Course: Theory and Perception of Form
  • 2nd year, second semester: Neuromarketing
  • 3rd year, first semester: Ho.Re.Ca. Spaces Design Lab – Course: Spaces and Functions in the HoReCa Sector
  • 3rd year, first semester: Ho.Re.Ca. Spaces Design Lab – Course: Neurodesign

Politecnico di Milano – School of Design

Adjunct Professor

  • 3rd year, first semester: Final Synthesis Lab – Course: Human Interaction
  • 3rd year, first semester: Neuromarketing & Neurodesign
  • Master's program, second semester: Art Direction

Artwood Academy – Fondazione Rosario Messina (Camnago-Lentate)

Adjunct Professor in the Post-Diploma ITS Program in Marketing (1st and 2nd year)

  • Self-Efficacy and Communication
  • Business Internationalization

AINEM – Italian Association of Neuromarketing

Head of the Neurodesign Research Department

NAD

Claudio Multari

NAD - Course Leader, Exhibition & Retail Design

Politecnico di Torino

First-Level Master in Interior, Exhibit & Retail Design:

  • Course Leader of the Fairs & Events Design Atelier
  • Lecturer in the Retail Design Atelier
  • Lecturer in the Innovation Lab

NAD – Nuova Accademia del Design, Milan campus

  • Course Leader of the Exhibition Space Design Lab
  • Course Leader of the Product Design for Retail course within the Retail Design Lab
  • Course Leader of the Ho.Re.Ca. Design course within the Ho.Re.Ca. Design Lab

NAD

Simone Riva

Chief Architect & Project Manager - CMF expert

Milano Interni Group / Interni Mobili e Design Group

Chief Architect and Project Manager

  • Development and management of numerous contract projects across Italy, United Arab Emirates, Russia, Kazakhstan, France, and the Czech Republic.

Founder of Riva Simone Factory Design Studio (since 2005)

Focus: architecture, interior design, and product design.

  • Provides planning, art direction, and design strategy services for companies in the design and contract sectors.
  • Collaborates with architecture and design firms to develop new products, concepts, and production lines.

Academic Activity

  • Lecturer in Master's programs in Horeca, Contract, and Retail Design at NAD – Nuova Accademia del Design in Milan and Verona.
  • Experienced educator in design disciplines and project methodology.

Consulting and Public Speaking

  • Consultant and speaker at international seminars and conferences.
  • Recognized as a leading expert in the CMF (Colour–Material–Finish) field.

NAD

Giulia Pecchini

Landscape Architect

KLA - Lynn Kinnear Landscape Architects, London, UK

Landscape Architect – Intern

  • Design of Brasted Close garden and municipal areas in Tower Hamlets and Ealing Broadway Station; community engagement; drafting executive projects and construction follow-up.

University of Florence, Italy

Assistant – Open Session on Landscape

  • Event organization and reception.

Laboratorio Ingegneria Architettura, Sant’Ilario d’Enza (RE), Italy

Junior Architect – Intern

  • Design of residential buildings; interior design and site management.

Fotografia Europea, Reggio Emilia, Italy

Assistant – Exhibition Set-up and Management

  • Event organization, reception, and guiding visitors.

ICC formative support

Selected Instructors

ICC

Marcello Prina

Founder of ICC

ICC Luxury Design

Founder of ICC, with a Master in Management Engineering from Politecnico di Milano, leads ICC Luxury Design since 2022. Experienced in international luxury projects, contracting, and collaboration with top architects and brands worldwide.

ICC

Cristina Castiglioni

Experience Strategist

ICC Luxury Design

Experience Strategist, she is a designer and experience strategist with an international background in Italy, Switzerland, and Sweden. She creates spaces and products that blend aesthetics, function, and meaning, emphasizing authenticity and emotional impact.